1642 Pleasure House Road, Virginia Beach, Virginia 23455


Welcome to Channel Construction


About Channel Construction

Locally Owned and Operated

Channel Construction has been around for more than 30 years, mostly as the best construction company you never heard of! Until recently, we focused almost exclusively on insurance repair work - we're the company the insurance companies hired to replace roofs damaged by storms, repair or replace missing shingles, and generally get a house in the best possible condition.

Why is that important to you? Well, insurance companies want a repair done right the first time, that will last for years, and that homeowners will be happy with. The last thing an insurance company wants to deal with is a project that takes a long time and isn't cost effective. For you, the homeowner, that means you get a company with decades of experience making sure homes look great with products and installation that lasts.

Now you don't have to wait for a disaster to get the Channel Construction expertise. We found that after an insurance repair, we often received calls from the homeowner's friends and neighbors asking for our help with their houses. We listened, and now provide roof replacement services directly to homeowners in the Hampton Roads area.

The Team

Channel Construction is locally owned and operated and is a true family business. When you call, you'll speak with someone directly involved in running the company and who will be familiar with your project. No phone trees or un-returned calls. You'll talk with Jessica, George or Carter, and we pride ourselves on prompt service, attention to detail and quality at every turn.


  • We are a Class-A Licensed contractor
  • BBB Accredited
  • Member of the National Association of Home Builders
  • Member of Tidewater Builders Association
  • 10-year labor warranty on full roof replacements!
  • Free gutter cleaning and roof checkup one year after new roof is installed
  • 15-Year stain protection

Meet The Channel Construction MANAGEMENT Team

George - Owner

George (on left) is a smart, kind and generous business owner. He prides himself on his work and makes sure that no customer is left unhappy. Known for his 5 A.M. emails to his employees, he makes sure that he does not rest until your job is done and you are satisfied. George has owned multiple successful companies. His first company that he owned with his wife, Leslie, was a hair salon called Off the Top. This one, small hair salon soon grew into four hair salons, one cosmetology school and one nail school. As the building and real estate market began to rise, George saw his opportunity to thrive. After selling his hair salons and schools, he and Leslie joined the Realtors Association. From there, they made a dynamic duo creating the company Asfari Homes with George flipping houses and Leslie selling them. Through years of hands-on experience flipping houses and extremely knowledgeable mentors, George decided to graduate to building new homes as a Class A Builder and Contractor. His latest venture is owning Channel Construction with his daughter, Jessica, and together they strive for perfection. 

Jessica - Owner

Jessica (right) is a friendly, motivated young business mogul who is excited to assist homeowners throughout their journey. She holds a Bachelor's Degree from Old Dominion University and a Master's Degree from Eastern Virginia Medical School. Prior to owning Channel Construction, Jessica worked at Eastern Virginia Medical School in the Center for Health Analytics and Discovery assisting the Virginia Department of Health in a nationwide study on HIV. Throughout her studies, Jessica has worked with a broad variety of people, allowing her to learn excellent interpersonal relationship skills. Although her studies focused on science, she grew up with her parents owning multiple companies, the largest and latest being a construction company, where she worked on and off throughout high school and college. Growing up with two, business owner parents taught her the ins and outs of managing a company. 

Carter - Project Manager & Site Supervisor

Carter (center) is a caring, intelligent and trustworthy individual, who is always ready to jump to help people. Growing up in the small town of Lynchburg, VA, manners were the first and most important thing to be taught. You will not meet a nicer person to work with. Carter holds a Bachelor's Degree from Old Dominion University, where he achieved many titles on the swim team and also met Jessica. Carter is Xactimate certified in estimating and prides himself on always being available for customers, whether it be via phone call, email or in person. If you need assistance, he will drop what he is doing to come to your aid. Carter is also a licensed Realtor in the state of Virginia and when he is not assisting Channel clients, you can find him listing and selling a home. Carter and Jessica are engaged to be married, so he likes to say he has the best teacher for construction - George 


We Use Local, Experienced Crews

We use local, expert roofing crews that have years of experience working with Channel Construction. Our teams are tops in the industry and will take great care of your home, your property and of course, your roof! We follow all manufacturer guidelines to ensure your warranty is fully supported, and of course we warranty our labor, too!

In addition to our roofing crew, you'll also see someone from our leadership team on-site the day of your install. Call today to learn more about our team and our process: 757-671-3300.